Research

Here is one of my User Experience Research projects

Fragrance and Sociability

Smelling good can lead to feeling good, but to what extent?

View the PDF and data here.

As a fragrance enthusiast, I decided to conduct research on a topic I’m passionate about.

By collecting recruiting participants, collecting primary data, creating surveys, analyzing findings using Excel, and creating a poster on Adobe Illustrator, I found an answer to my research question: What role does fragrance have in terms of a young adult’s social confidence and sociability?

Keep scrolling to read more about the study…

Overview

As an enthusiast for both research and perfume, I thought I would combine both passions and conduct a research study on fragrance and sociability.

The Main Question

What role does fragrance have in terms of a young adult’s social confidence and sociability?

The null hypothesis: By wearing an ideal fragrance, an individual’s sociability and ability to make new friends is unaffected.

The alternative hypothesis: By wearing an ideal fragrance, an individual’s sociability and ability to make new friends is enhanced.


The Process

Recruiting Participants

  • 6 people, all in the GBDA program.

  • Each participant will choose a perfume sample.

The Experiment

  1. Go to 2 social events.

  2. For each event, interact normally.

  3. Then, discretely spray the chosen perfume sample.

  4. Interact normally again.

  5. Observe sociability levels throughout the event.

  6. Fill out a Google form.

Repeat experiment x2, once for each event.

The Results

Most participants noticed a positive change in their sociability levels, feeling more confident and talking to more people. Few were already sociable to begin with and did not notice any changes in their sociability levels, but felt more confident nevertheless.

Thus, by wearing an ideal fragrance, an individual’s sociability and ability to make new friends is enhanced.