Fragrance and Sociability

Overview

As an enthusiast for both research and perfume, I thought I would combine both passions and conduct a research study on fragrance and sociability.

The Main Question

What role does fragrance have in terms of a young adult’s social confidence and sociability?

The null hypothesis: By wearing an ideal fragrance, an individual’s sociability and ability to make new friends is unaffected.

The alternative hypothesis: By wearing an ideal fragrance, an individual’s sociability and ability to make new friends is enhanced.


The Process

Recruiting Participants

  • 6 people, all in the GBDA program.

  • Each participant will choose a perfume sample.

The Experiment

  1. Go to 2 social events.

  2. For each event, interact normally.

  3. Then, discretely spray the chosen perfume sample.

  4. Interact normally again.

  5. Observe sociability levels throughout the event.

  6. Fill out a Google form.

Repeat experiment x2, once for each event.

Dream it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

What’s the result?

Here is the finished poster